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B2B Marketing Pro, LLC Making Incredible Marketing Credible |
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If you’re an executive in a small- to medium-sized B2B company, you might be experiencing some economy-related challenges, such as:
· The possibility of missing this year’s revenue targets · Friction between your sales and marketing organizations · Trusted, valued employees looking for other jobs · Board members expressing concerns about everything from the quality of your executive team to the value of your marketing programs to the integrity of your brand
Like executives in other companies with the same challenges, you’ve looked for solutions. And, although you haven’t quite found them yet, you’re not ready to give up.
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Suspend your search for a few minutes because we believe we can help.
We’re B2B Marketing Pro, LLC. We’ve been serving companies like yours with innovative, results-driven marketing and communications solutions through several economic ups and downs over the past 20 years.
We’ve developed a new service to meet the needs of companies like yours in this dynamic time.
It combines our strengths in public, media and analyst relations with the experience and knowledge of B2B marketing and sales professional, with expertise in applying Web 2.0 principles, practices and technologies to help you resolve the most challenging of your marketing problems. We’ve pulled together all the creativity, innovation, experience and knowledge we need to service your marketing communications and sales support needs. |
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Tangibility: Getting Visibility, Credibility and New Customers in A Web 2.0 World |
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· Increase your company’s visibility in your market segment using Web 2.0 search engineering, bookmarking, social networking, and video publishing. · Improve your credibility with prospective customers by producing and promoting content in a variety of media that substantiates your expertise. · Generate higher-quality sales leads by “nurturing” prospective customers through a self-qualification process. · Ensure the consistency of your messaging. · Energize your marketing database, the “sixth-man” on your sales team. |
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We recommend you start with a three-month long Web 2.0 B2B Marketing Pilot Project composed of three discrete month-long campaigns. You can expect the launch of the first campaign at the end of the first month, with the others to follow 30 and 60 days after. You’ll see results almost immediately after launch, as the first leads start arriving in your mailbox.
You can measure the return of your investment in several ways: the number of hits on your website, and the length of website visits; the number of leads; your position in a Google Search for relative keywords; and the number of press release downloads and reads. We’ll collect the information for you, and report it weekly. |
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Each monthly campaign is composed of the following:
· A meeting with your team to establish a campaign theme and to identify the related subject matter experts in your company. · The composition of press release with the campaign’s news. · The production of a unique item of information content. · The development of a video ad that will be published with the press release and to the top 10 video distribution sites. · The development of up to five pages and associated auto-response emails to help your prospects qualify themselves. · The distribution of the press release to the top ten bookmarking sites, search engines, and social networking sites. |
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90 Day Pilot Project |
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3 Monthly Campaigns |
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Take advantage of the Pilot Project by considering the potential for a Pay Per Click (PPC) advertising program using the tools provided by the major search engines including Google, Yahoo and Microsoft Live Search. For a small additional fee, we’ll handle everything, including keyword analysis and selection, advertising copy composition, ad placement, optimizing pricing and positioning, and weekly results reporting. |
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1057 Wildcat Hollow Road Boyce, Virginia 22620 Phone/Fax: +1 800.657.1542 sales@b2bmarketingpro.com
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Optional PPC |
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Contact us today to arrange for a free consultation with one of our analysts, including an evaluation of your unique situation. |
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VISIBILITY If Google™ doesn’t know your company exists, then your constituency doesn’t either. Appearing “above the fold” on the first page of results after a Google, Yahoo, or other keyword-driven search is the best thing that can happen to your company.
CREDIBILITY An important rung on the ladder to your customers trusting you. They need to know how much you know about what you do. Especially if what you know can make them better. Consistently and continually producing and promoting high quality content builds the confidence of prospective customers.
QUALITY LEADS Without them, your sales organization spends far more time prospecting than closing. Starting the sales process with leads good enough to go into the forecast reduces costs and stress while increasing the chances of hitting your sales targets.
CONTINUITY The best way to get search engines to acknowledge your existence is to produce a steady, continuous stream of content and relevant news.
QUICK START We can start as soon as soon as you’d like. We’ll recommend a pilot project of three 30 day campaigns. You’ll see results on the first day of the second campaign.
TURNKEY SOLUTION We produce and deliver everything needed to ensure the success of the project including content development, press release production and publishing, video advertising production and distribution, landing page s and auto-responders, and using Web 2.0 tools and technologies to promote them. |